Intense & Rigorous Style
Luke Lazarus works intensely and rigorously. His lectures are to the point, and he chooses not to beat around a bush. Luke Lazarus lays the painful points out clearly and rigorously.
Years of experience cannot be watered-down to make the principles he is teaching less stressful, so he presents the truth and answers the questions and gives clarifications. Today there are thousands of new upstarts entering the market, and they all have to face the harsh reality of a strong economy which doesn’t take sides. Read more: Luke Lazarus | Interview and Luke Lazarus | Business
Luke Lazarus reflects more the nature of what the startups will meet without the blinders and muffles on. Luke Lazarus fulfills his role as a consultant and his moral duty of not shielding his startup teams. The reality which 20 years of business sense have taught him in the university of hard knocks he communicates in its purest form.
Every Stakeholder Counts
Luke Lazarus works with his startup teams and treats each member as part of the entire story elements. The startup needs to communicate to the investor and the consumer the story values. Everyone has a role to play to bring about the desired effect of the complete story elements.
Luke Lazarus uses a method of instructing that is less familiar but effective in communicating the essentials of success. Luke Lazarus has is rigorous and straightforward in his presentations.
Being direct and uncompromising catches some of his clients off guard. Luke Lazarus responds to these responses by replying that being honest and sincere is not a luxury but a necessity when molding the future of his clients.
Luke Lazarus emphasizes the learning of the systems that make a difference in a business. He also spends much time on analysis of the entire business plan. What Lazarus seeks in the business plan is to concentrate on elements that focus on the mission.
Between reading the business plan and his open dialogues with a startup, he can get a good understanding of what the startup’ mission. Sometimes critical information gets lost and needs to be rewritten. What a startup wants to do and what it may be failing to communicate in their mission or their story needs to be clarified and stated clearly.
Making Emotional Connections
A primary tool of preparing to meet and attract investors is writing the story of the startup. Luke Lazarus emphasizes the story elements because it serves a two-fold purpose.
First, the story gives the capital investor what they want to hear. Secondly, the story also combines all the elements that provide the values that make an emotional connection with the consumer.
Luke Lazarus believes if the story is composed correctly, it also needs to reflect its core values. The writing of the business plan needs to reflect its mission and its story. Making an emotional connection with venture capitalist and consumer is a sure sign of success.
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