Grupo RBS and Its Imprint on Brazilian Media

Grupo RBS as a Leader in Brazilian Media

Grupo RBS, a media company based in Brazil, got its start in 1957 when Maurício Sirotsky Sobrinho took his passion for communications and business and put it to work for him. Ever since, the company has grown to be a leader in printed media, television and radio communications. The company employs over 6,000 journalists, making it the second-largest employer in the country. The primary areas served include the Rio Grande do Sul and Santa Catarina, although this has changed throughout the years to serve business needs. Most recently, e.Bricks Digital has taken on digital media for Grupo RBS and focuses on e-commerce. Chairman Eduardo Sirotsky Melzer is in charge of the operations at e.Bricks Digital and has long been recognized name in Brazilian media.

Affiliated Grupo RBS Companies and Current Holdings

According to meioemensagem, the company currently owns 12 television stations and double this amount in radio stations. Many affiliated businesses fall under the Grupo RBS umbrella of holdings and include the following companies:

  • HSM for media and events
  • Kzuka for young audience productions
  • RBS Publicações for printed material publications
  • Mídia Gráfica for printing
  • Vialog for logistics

These examples are only a sampling of the many organizations managed by Grupo RBS.

Charitable Contributions and Ethical Responsibility

RBS makes it clear that they’re a socially responsible company that cares about its customers and the country it’s proud to serve. The company uses six values to demonstrate these guiding principles, and they’re symbolized by an asterisk that is connected with a heart in the middle. These values range from having a passion for their work to doing what is right. Fundação Maurício Sirotsky Sobrinho is a social trust that oversees many charitable campaigns of Grupo RBS. The two most notable campaigns throughout the years include: ‘Education Needs Answers’ and ‘Love is the Best Inheritance-Take Care of the Kids.’

The Future for Grupo RBS

Grupo RBS makes regular posts to its website and social media outlets to keep its consumers and associates informed. Check for more information, social media accounts and more.

Leave a Reply