White Shark Media Review openly admits they have had quite a mixture of both compliments and some complaints about their service in the past. However, they believe they have arrived at a sweet spot in their industry that has produced a better and more effective company. They did this by listening to both compliments and complaints and working this feedback into their everyday operations. Some of the changes the company has made include providing a variety of data tracking for some clients and also Google Analytics, free of charge. More personnel have also been brought in to offer a more personal and managed approach to each AdWords campaign. These Senior SEM Consultants now watch and interact with their assigned client at each step of the process.
The company has responded to feedback such comments as some who said, “I’ve Lost Touch With My AdWords Campaigns.” They took this very seriously and changed their reports system to one where small business clients can easily obtain more detailed reports for their review. White Shark Media has also expanded their training for clients when they are launching a new campaign, giving explicit process for them to check on keyword and advertisement performance numbers. Another situation they have addressed came in the form of the feedback, “I Don’t Feel Communication Is Good Enough.” They assure their clients that the most important issue for them is indeed communications, ranking as highly as producing good results. The company has taken very specific steps that introduced new processes to make sure their clients can get all the communications they need.
One really big area that White Shark Media Complaints has gotten some feedback on is in finding ways to improve AdWords campaign performance. The company has implemented several new and intensive policies and attending process to insure every one of their clients experiences expanded and more profitable campaigns. This has required the hiring and training of many new supervisors to team up with every SEM Strategist in the company. Part of this new set of processes is an initial step that does not allow direct copying of previous content or software structures from previous AdWords campaigns with other clients. Every client’s campaign is treated as unique and started from absolute scratch. The tracking of phone calls has also been implemented as an important statistical performance measurement tool. Read more about this on White Shark Media’s Blog.