This year the event was held in Greensboro, North Carolina at the Coliseum. More than twenty thousand entrepreneurs attended the star-studded event this past August. This year marked the 25th anniversary celebration for Market America Convention 2017. With this in mind, the Coliseum was set up for optimal viewing for every guest. This setup also demonstrated our family attitude that we embrace for each and every one of our entrepreneurs. Several recognizable names, including Jamie Foxx and Scottie Pippen, gave special performances for the new products and initiatives. Many new and exciting opportunities are on the horizon, all of which were discussed in detail at the event.