The Beneful Food Company

Pet care and nutrition is the most important thing a pet owner can do for their animals. Beneful on Youtube is one of the many name brand companies that has been crucial into helping pet owners maintain the health of their pets.

Beneful is one of the many different dog food company brands that is also part of a division owned by Nestle Purina PetCare, with all kinds of dog food and dog treats being their main focus. Beneful got its very first start back in 2001 and founded with the purpose of promotion nutrition and health in pets, while the company maintains its headquarters in St. Louis, Missouri. The advertising for the company began with Beneful spending $34 million on their first television campaign which also happened to be the largest advertising campaign that Nestle Purina had ever put out. Once food production and marketing had gone underway, the company had begun seeing its profits come in, to the point where it had made a total of $300 million in revenues by the end of the 2006 fiscal year. In that same year some of their spare funds went to renovating some of their production facilities, including ones in St. Joseph, Missouri. Only a year earlier in 2005 did the company launch its Healthy Harvest Line, which was their first dry dog food product that contained soy instead of just meat. Then in 2006 the company launched the Prepared Meals edition of some of their dog products. As time went on, Beneful decided to expand its franchise across international borders, starting with promoting their business in places such as Germany and Austria, where they released special promotional ads for dogs.

Beneful is not only a successful business company but also a provider to the community and helper for non-profiting reasons. For example, the Beneful Dream Dog Park Contest is a yearly event that they host that caters to dog owners nationwide. The contest is meant to allow people to mail in their designs and ideas for a new dog park or renovate an older one, and the winner of the contest has their idea for a submitted park become a reality. As a result of this, the numbers of new designs that the company received has eventually led to improved dog parks in places such as Alabaster, Alabama and Lancaster, Pennsylvania. Because of their work and service to the people, Beneful has been the recipient of multiple awards and accolades, including being called one of the “Top Workplaces” and “Best Places to Work” by the St. Louis Business Journal as of 2015.

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