A proper campaign strategy and accountability are critical to ensuring success at both national and local political level. The fundraising activity contains a lot of data that needs to be managed properly. One of the tools that can be used to streamline a successful political campaign is NGP VAN. The company has created a system that helps in managing large information which if left unmonitored can jeopardize campaign progress.
Political campaigns are becoming expensive, candidates are spending more. A report established in 2016 showed that the winning candidates in the Senate spent averagely $10.4 while $1.5was the average expenditure by the winning candidate in the House of Representatives. Therefore, tools provided by NGP VAN become important in monitoring campaign spending within the increasingly competitive environment in politics.
NGP VAN has established itself as a leading technological solution for non-profit organizations, Democratic and Progressive campaigns. For instance, major Democratic campaign such president Obama and Clintons team have used digital 8, VAN and NGP to organize their campaign data. One of the best areas they have exploited is digital fundraising. NGP VAN has been able to increase accountability by coming up with a platform where donors can have a long-lasting impact on the fundraising kit and also be able to monitor the progress. At the same time, those seeking donation can use the tool to reach as many people as possible. In addition, the technological use by the company has helped the company to find a way to reach to people without referencing political donation as a charity rather than a political contribution based on individual political opinion and goals.
One of their important developments is the software that manages donor data and also helps donors and campaign team to monitor financial progress. It is clear that at times a small error in financial management can result in a huge political scandal, having an oversight tool like the ones provided by NGP VAN is vital. Another benefit of the NGP VAN software is their ability to analyze data spot trends that can help manage the cost of the campaign. With such a tool, the campaign team has enough knowledge on how best to distribute their resources.
Finally, in the digital age, campaigners can easily access their supporters. NGP VAN tools help the team to reach out to sponsors more easily and encourage them to offer their support in a long-term campaign strategy. And most of all, donors are given the opportunity to monitor how their money is spent which encourages transparency.