Papa John’s CEO has made a public apology for the second time.
The first apology that he made was posted on the company’s website. It was vague, however, as to who was its intended audience, prompting Steve Ritchie to put out a more clear apology.
This apology was to all of Papa John’s customers.
Customers who subscribed to Papa John’s emails received a very touching and heartfelt apology that revealed to them a glimpse of Ritchie’s character.
In the letter, the CEO mentioned statements that were spoken that he and many others deemed insensitive and hurtful.
Indeed, Ritchie stated that he, himself, was hurt simply because Papa John’s customers were hurt.
Ritchie also relayed to customers the fact that Papa John’s is not just a name but is a company.
He says that Papa John’s is more than one person. It is over 120,000 people all over the world working together to deliver better pizza with better ingredients.
According to courier-journal.com, Ritchie reminded customers that some of the workers are people from their very own neighborhoods.
This nugget of information tugged at heartstrings and encouraged customers to continue to support the members of their communities as well as to continue to purchase the pizza brand that they have been enjoying for years.
Steve Ritchie’s first letter showed no compassion. Neither did it offer an apology.
He redeemed himself, however, in sending out this second letter, which was so compassionate that many people are choosing to completely disregard the preceding letter that lacked heart.
Papa John’s is going to continue to supply the fresh-baked pizzas that customers love, and Steve Ritchie Papa John’s says that he is going to spearhead the goal of delivering professional and understanding customer service.
He is so focused on keeping Papa John’s on its toes that he has asked everyone to hold him accountable even for his own actions.