Lori Senecal is the Global CEO of CP&B, a role she assumed in 2015. In this position, she oversees the company’s global growth, managing all nine international offices of CP&B and spearheading the firm’s continued development globally. Her extensive experience has tremendously influenced both the business and the culture of the agency, which has made CP&B to be a leading modern global agency, which is agile and collaborative. The corporation offers international consistence with strong local market flair. With a veteran eye, Lori has enhanced development and growth in all sectors of the agency. This success has earned CP&B recognition as the Creativity Innovators of the Year. In addition, she was named among the four 2016 Agency Executives to Watch.
CP&B is an affiliation of MDC Partners network. Its clients include Infiniti, Domino’s Pizza, Charles Schwab, Turkish Airlines, Applebee’s and Best Buy. Previously, Lori Senecal served as the president and CEO of MDC Partners. Here, she was in charge of spearheading strategic vision, deepening the company’s unique model and collaborating with other subsidiaries to achieve growth and cross-collaboration in the network.
Initially, she worked for KBS, MDC’s agency, as the global executive where she successfully led it to a 900 plus-person domestic agency, from 250-person institution. She helped transform the firm to a highly creative worldwide agency with multiple innovative business units focusing on technology, content creation and startup investment. Lori also served as the president of McCann-Erickson’s flagship New York office where she maneuvered top leadership positions in the division of strategic planning, account leadership and innovation. She is a recipient of the 2013 Quantum Leap Award by the AWNY Game Changer Awards. More info available on her shootonline.com profile.
In her interview with the Huffington Post, Lori said that she is the youngest of her talented older siblings. This situation challenged her to also come out and create her own identity and accomplishments. She is a strong believer in the power of culture to achieve positive change. Lori explained that the first step of any culture is creating a big belief, which is powered by everyone’s commitment and engagement towards the same. For instance, MDC’s belief is in the power of great talents. This culture has helped her to perform her roles successfully throughout her practice. Responding to the most important lesson learnt in her career to date, Lori said that people has to create their own leadership opportunities by first identifying their own strength’s and their organization’s needs, then find a way to invent it. This information was originally published Huffington Post as explained in this link http://www.huffingtonpost.com/laura-dunn/women-in-business-lori-se_b_6892024.html