Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson and was officially launched in October 2013. Fabletics line is a fabulous brand of lifestyle athletic wear apparel and accessories. The designs combine fashion and functionality with high-quality fabrics and strong construction at affordable prices. Fabletics designs are inspired by Kate Hudson’s personal wardrobe and active lifestyle.
Fabletics, the brand focuses on easy-to-wear pieces that are ideal for layering such as warm jackets and hoodies, stylish cardigan wraps, soft buttery tees and tops that are long sleeved, and accessories like scarves that gives a woman the casual and yet an elegant look.
Their members receive discounted apparel (athleisure clothes, in Fabletics’ case) through VIP subscriptions. You can also easily skip the payments by clicking “Skip this Month” by the 5th of the month, which is also clearly written out in the terms of service, that way you do not have to purchase every month. Every month there is a new release. Fabletics VIP membership may not work for everyone, but for me, it was and still is the right choice. I wear my outfits every day be it to the gym, out running errands, or simply lounging around the house. At Fabletics, each 2-3 piece outfit costs $100, but VIP members can purchase them for only $49.95, and the first VIP purchase is priced at only $25 with free shipping. There is an option to cancel the subscription as well but you need to call the customer service. I love the quality of clothes and the affordable prices of Fabletics. The customer service is generally helpful and I like using the live chat option.
JustFab Inc. is a subscription based fashion e-commerce company that offers personalized shopping experience and the hautest fashions around. They have over 35 million members worldwide through its portfolio of brands including JustFab, FabKids, ShoeDazzle, and Fabletics.