How to Fund Your Idea – Classes and Advice with James River Capital Corp

Most startup ventures will find failure rather than fertilizer for their seedling businesses, and that is often due to poor planning or lack of experience. The best advice for these up-and-comers for growing? To get advice from experienced and trusted sources that exist to help.


James River Capital is an independent investment firm that offers an assortment of classes to help with asset managing. Originally started in 1995 and based in Virginia, James River Capital is registered both as a Commodity Trading Adviser and Pool Operator with the Commodity Futures Trading Commission (CFTC), as well as an Investment Adviser with the U.S. Securities and Exchange Commission (SEC). That means they know their stuff, and they have the paperwork to prove it. Some classes they offer include fixed income arbitrage, strategy investing, and many more- and how to apply each to your business.

The one who not only runs this successful firm but also founded it is a man named Paul Sanders. Sanders grew up with a passion for finance that turned into a career, and one thing he has found particularly successful is his emphasis on creation rather than competition. He also has a firm belief in ideas such as “bootstrapping” and “crowd funding”, which are basically small funding projects that involve kick-starters or asking loved ones to invest first. If you do have people you know well investing, then that can go a long way with bigger investors in the future; it sets an image of trust.

After that, some suggestions made by Sanders include: business loans, local loans, angel investors, venture capitalists, and trading equity. And each of these categories have several options for helping new owners get their companies off the ground. Banks can have lower interest, but lower approval; local loans are based on the area; angel investors are individuals looking for promise; venture capitalists want a high return at a fast rate; and trading equity means offering stock. Each are excellent building blocks, and Sanders suggests taking the time to figure out which best works for you.

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