Eric Lefkofsky: Changing The Landscape

The internet and the rise of e-commerce have changed the traditional landscape of business forever. With so many independent business men and women making a living through their products, it can be difficult to sort through the noise to find exactly what you want. That’s why the market itself has had to change to accommodate these new businesses and how they are offered to customers. Even larger businesses cannot ignore the impact e-commerce has had on the world.

 

Enter Eric Lefkofsky. An entrepreneur and philanthropist from Southfield, Michigan, Lefkofsky is the co-founder and chairman of Groupon, a massive E-commerce website. Lefkofsky, whose resume includes Echo Global Logistics, InnerWorkings, Mediaocean, and the venture capital firm, Lightbank. Lefkofsky is also head of the philanthropic organization Tempus which provides research into human genomic data. This information, combined with a patient’s clinical data, helps provide physicians with a more effective perspective to assist with an individual’s healthcare.

 

As Chairman and CEO of Groupon, Eric Lefkofsky has directly contributed to the landscape of e-commerce as we know it. Groupon is a company that connects subscribers to businesses in their area by providing discounts, activities, goods and services. With over %80 of businesses stating that Groupon brought in new customers, and over %70 of customers having said they are likely to return to those businesses, Groupon helps provide exposure to new markets for small businesses. With the user subscriber base counted in the millions, with markets in Boston, New York, Chicago, and Toronto, Groupon’s impact is undeniable. Lefkofsky himself provided one million dollars in seed funding to help build Groupon into what it is today.  Based on investor.groupon.com

 

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By connecting businesses directly to customers, the deals offered on Groupon open entirely new markets that a business may not have had access to. And for the customers, they may be exposed to services or goods they never would have tried or known existed. Groupon connects over 20 million users in 500 different cities. With such large numbers, Groupon, and by extension its CEO Eric Lefkofsky, have changed the way we interact with small businesses.

For more try to check on http://www.forbes.com/profile/eric-lefkofsky

 

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