How White Shark Media Takes Complaints Seriously

Our clients at White Shark Media have given us many compliments throughout the years. We have also listened to our fair share of complaints. We want to note that we are working towards taking care of any complaint or problem that you, as our customer, may have, so that you will always come back to our services. The following is some of the complaints that we have listened to, and our responses to them.

One of the most important concerns for us is communication. Clients have repeatedly told us that their contact person was never clear enough after they signed up with our company. To fix this, we will have a Senior SEM Consultant follow every single client from start to finish. They will also be there if the client has any questions or concerns that their contact person cannot help them with.

We will also hold monthly phone calls between all clients and their SEM Strategist, using GoToMeeting. With GoToMeeting, both parties will share a screen, making it easier to look over all transactions together that have occurred in the past thirty days. Additionally, clients will no longer have to go through a receptionist when they want to get in touch with their contact person. All clients will be given an email upon set-up, which will include the direct phone line to their contact person, along with the phone number to their supervisor.

Clients have also stated that they don’t like that their campaigns are created on our accounts. Since late 2012 we have used newly created AdWords accounts in order to start fresh for every new campaign. If you have a campaign that is doing well, we do not want to see you leave a good place to start somewhere else. We would like the continuing opportunity to work with you on a campaign account that is doing well.

A big problem is the compliant that clients are losing touch with the AdWords Campaigns, and this is one that we take very seriously. From the start, our clients will now be given detailed information about how to navigate their campaign easily. We want all our clients to be able to see how certain ads or keywords are doing whenever they desire.

Lastly, we do not offer SEO services at this time, which has been a common compliant. But we will be thrilled to take a look at the SEO company you are currently using, to help you figure out if they are helpful or detrimental to your campaign.

A Serial Entrepreneur Writes a Book


Marc Sparks is a self-described “serial entrepreneur” who has started literally hundreds of businesses over the last 30 years. Some of these businesses have been spectacular successes, and some have been spectacular failures. Sparks is the ultimate self-made man. Instead of a Harvard MBA and family money, he has only a high school diploma. He earned a mere C+ grade point average in school. Recently, Sparks published a book about his decades as an entrepreneur, and he also wrote a blog entry about why he did so.

Why Write a Book?

In his blog entry, Sparks poses the question of why anyone would write a book at all. He says that many people write books for money, but that this isn’t a great reason considering that very few books earn real money relative to the time it took to create them. He says that some people write books to satisfy their own egos and that anyone who says they don’t have an ego is lying.

Sparks says that he wrote his own book for a different reason: to give inspiration to struggling entrepreneurs. Basically, by writing about his many adventures and misadventures in the business world, Sparks is trying to give back to the American society he loves and to show others that success is possible even without family wealth or connections.

I enjoyed this blog entry because in it you get a real sense of the author’s enthusiasm for and enjoyment of the entrepreneurial lifestyle. Sparks describes his book as a “high five to the American Dream,” and I think that’s a terrific phrase. I’m not much of an entrepreneur myself, but I think it’s inspiring that Sparks was able to succeed on his own terms and wants to share what he’s learned along the way.