Genucel Offers a Replacement to the Beauty Industry

Genucel is a product bound to change the entire state of the beauty industry in America as it is today, and this will come as refreshing to anyone who is even remotely familiar with the declining trend the beauty industry has been facing. Chamonix is a national anti-aging corporation that is focused on providing their customers with genuine products; they are aware that there are many items running in shops across the country which do not actually provide any sort of benefit to the people who use them. Genucel by Chamonix is an example of a line of products that counteracts this tradition by providing actual anti-aging ingredients to customers. Individuals who buy from this product, however, have been reporting that they notice change in as little as one week.

According to, the amount of technological research that had to be done into Genucel by Chamonix was very intensive. Before it could be launched, it had to be proven that the product has no chance of harming anyone it comes into contact with, and they have done a great job at ensuring that this is the case. Because of all the work they have done, it can safely be said that Genucel is one of the most revolutionary products the world has ever seen. It is so influential, in fact, that people are starting to dub Chamonix one of the greatest beauty companies of their generation. It is not a surprise, either, especially when you see all the lackluster efforts that have been put forth by the beauty industry throughout recent years.

Genucel is an effort to counteract this negative trend. Chamonix was trying to introduce a product that no one would ever have to feel bad about using, and they have done exactly that. Their customers are entirely happy with the products they purchase not because they are some sort of brainwashed fans of Genucel by Chamonix but simply because they are regular people who notice the results. Results, after all, cannot be refuted, and this is the principle the company bases its existence off of. As long as they are remaining genuine to their customers, they believe that they will continue to shape the industry. To see more about Genucel visit

Lime Crime Uses Partnership And Social Media To Overcome Launch Issues Into China

The cosmetics company Lime Crime faced a big challenge trying to launch their brand in China. In a December 5, 2017 article on WARC, Global General Manager Kim Walls says she had to do some creative problem-solving. Selling to China needs a different strategy than she uses in her industry.

Speaking in Los Angeles at the 2015 National Retail Federation’s (NRF) Conference, Walls said one obstacle to launching in China was the requirement that wholesale cosmetics are tested on animals. As a vegan brand, Walls and her company would never conduct business that way. The only other way would be to ship products right to China from the United States.

Shipping directly to China involves other challenges like logistics, taxes, duties and providing customer service in a foreign language. There is also a problem with counterfeit products. Walls said her company found out more than a million counterfeit units of their lip topper product were sold at retail outlets in China in 2016.

The answer to the problem was for Lime Crime to partner with the e-commerce company Revolve. Revolve is expanding their business into the beauty industry so the deal also has benefits for them. According to the WARC article, Walls told the NRF conference she wanted to work with Revolve because “They really stood out as people who were servicing a very similar consumer from a very similar perspective.”

Another strategy Walls used was creating a “seed audience” in China before the rollout. People coming to their website and looking at their social media feeds were encouraged to visit Revolve’s e-commerce site. This way visitors learned that Revolve would be the only place where people in China could buy real products. In addition, two hours before the launch (at the height of commuting time) current fans of the brand got access to Revolve’s e-commerce hub. This caused word of mouth to spread across social media channels.

Lime Crime also worked with a group of lesser-known online influencers devoted to the brand. Walls said they prefer their online content to come from people who are passionate about their products, compared to first-tier influencers who are their “own brand.”