Box office analysts have a role. Their job is to predict how well a film will do at the box office. Ultimately, audiences decide what a film makes at the box office. Fans buy the tickets and the ticket sales tally up to the actual amount a film pulls in. Right now, box office analysts are predicting that the new Marvel superhero film, Ant-Man, is going to earn in the range of $55 to $60 million.
Such a figure is not an entirely promising one. In fact, it would be the lowest earnings since the disappointing results for The Incredible Hulk back in 2008. Should Marvel panic? No, there is no reason to panic at this point. Instead, Marvel could look at the soft predictions and tweak the advertising for the film over the course of the next 30 days. Doing so could certainly help sell more tickets for the film’s weekend debut.
The idea that Ant-Man is going to open to weaker than expected ticket returns does not seem logical. The promotional push for the film has been excellent and the debut of the trailer on YouTube pulled in tens of millions of views. Ant-Man is looking more like a sleeper hit than a flop. Really, if any superhero film should be worried it is 20th Century Fox’s Fantastic Four reboot. Is there any buzz for that film at all?
Marvel probably will do pretty good with Ant-Man says Marcio Alaor BMG. Still, the predictions of the analysts should not be totally dismissed.