Reputation Management A Must For Any Business Today

In todays day and age it is very important what it says about a business online. Most people have access to the internet and perform most of their research and fact finding using the world wide web as their tool. For this very reason if business’s want to be successful they need to ensure that their reputation online is positive and does not frighten away potential or existing customers. One expert on this matter is Don Sorensen. Don is the owner of a technology company known as Big Blue Robot. During an interview on, Don explains some of the steps business’s or brands can take to ensure their business remains profitable by ensuring that the reputation online remains positive.

One of the important steps to consider is to own multiple domains. Don recommends business’s and brands buy up brand domain names. If the business name or brand name is not available to purchase the owner can simply use simple variations of the name and brand. Don also recommends that the domain extensions are also bought up. Extensions such as .org, .com or .net. This ensures that other competitors cannot pick the name and mislead from your business or brand name. Another very effective tool is to buy up exact domain names which when searched link up to the business or brand. An example would be a motorbike retailer based in New York. This retailer would buy domain names such as In this way the Google search results would direct the user to your product or brand. Using will assist in cleaning up bad news online and finding out exactly what users will search for when looking for the product or service that is provided. In this way the business or brand owner can find a suitable domain name.

Companies such as is a professional service that can clean up negative news and assist anyone in the management of online reputation. Many companies and brands today need to ensure their product or service is seen in a positive light online and there are many ways to approach this.

Twitter: @search_cleanup

Securus Technologies Releases Documentation Regarding Global Tel Link Wrongdoings

Inmate telecommunications provider Securus has just released a report — the first in a series — regarding the Louisiana Public Service Commission’s investigation of Global Tel Link (GTL).

According to a 1998 report, GTL has engaged in a series of wrongdoings and security breaches that has cost Louisiana taxpayers in excess of $1.2 million.

Securus will release a series of reports over the next several weeks highlighting the wrongdoings in an effort to embarrass GTL into changing their ways. GTL has yet to respond to Securus’ actions.

“Our industry has some bad apples that need to be exposed. These charges gives our entire industry a black eye,” said Securus CEO Rick Smith. Although the reports are from the 1990s, Smith says he has reason to believe that the wrongdoings are still going on.

According to the Louisiana Public Service Commission, GTL has thousands of complaints filed against them by customers. The company currently has a contract with all of the prisons within the state of Louisiana. They are one of the largest such telecommunications contractors in the U.S.

According to Smith, many of the complaints against GTL have fallen on deaf ears. And the bad part about it is, most of the people who have been gouged are the ones who can ill afford it.

Some of the worst violations against GTL include unlawful clock advancing to give the false impression that a call is longer than it actually is, repetitive double billing of customers, unlawfully ignoring FCC regulated caps that were sanctioned to make calls more affordable and unlawfully adding on services that were not requested by client.

“The violations were deliberate,” according to a Louisiana Public Service Commission spokesperson.

Dallas-based Securus Technologies offers telecommunications and security products for many law enforcement and correctional facilities throughout the nation.

Securus Video Visitation Overview Video from Securus Technologies on Vimeo.

Don Ressler Has Made Activewear Fashionable

Yoga pants have become some of the most fashionable clothing pieces in the world for a variety of reasons. The health and wellness industry is especially popular these days, and analysts have predicted that the athletic apparel market will increase by about 50%, which is more than $100 billion, by the year 2020.

These numbers are indicative of the fact that athleisure is more than a clothing trend; it’s become a lifestyle. These days, it’s chic to be healthy. This explains why more and more customers are trading in t-shirts and denim for hoodies and yoga pants. These items are comfortable to wear when running errands and make people feel active and productive, even when they don’t have time to go to the gym.

The Fabletics brand is at the forefront of the athleisure moment. The company was launched in 2013 and has an eCommerce model that offers trendy activewear at a fraction of what competitors are charging. For instance, customers can get full outfits from Fabletics for just $49.95. Actress Kate Hudson is also the co-founder of Fabletics, and her influence on style and exercise has made the company especially popular.

Fabletics and similar brands have made fitness extremely fashionable at the office as well. Getting a workout in during the workday is responsible for trends like “sweat working,” which is when business associates are invited to attend a fitness class together. These sessions are becoming the new “power lunch.”


Fabletics is just one aspect of the JustFab brand portfolio. This leading fashion subscription website is on track to make $500 million in profits this year and Fabletics is responsible for 30% of these sales. That’s pretty impressive for a brand that is barely two years old. JustFab’s Co-CEO Don Ressler provides more insight into what makes JustFab so successful.

Don Ressler states that he and his wife Ginger have always had a passion for fitness. They were both athletes in college and remained dedicated to staying fit over the years. Don Ressler admits that he and Ginger spend a considerable amount of time in activewear, which made them realize that there was a market gap. He shares that there were yoga pants and shirts on the market for men, but they were expense and not very trendy. So he and his business partner, Adam Goldenberg started coming up with ways to turn JustFab into a business. Ressler realizes that people wear comfortable clothes on a daily basis, but they also want to look their best in their clothing. This is the philosophy that JustFab and Fabletics is built upon.



Andy Wirth and His Ski Resort

Within the last five years, one ski resort in particular has made a large comeback. This ski resort is the Squaw Valley Ski Resort and is widely known as the beautiful ski resort that was the host of the 1960 Winter Olympics. This ski resort has been around for the past 70 years and has been a family business among the members of the Cushing family.

For generations, this resort has been passed down and has now been officially passed down to Andy Wirth. Andy Wirth is a well known lover of nature. Even in his early years, Andy Wirth has always been interested in combining luxury, business, with nature.

Though Andy Wirth is not a member of the Cushing family, his excellent business skills are what eventually earned him the job as the CEO and the President of the business. Andy Wirth was handed to position to by Nancy Cushing, the previous CEO of the Squaw Valley Ski Resort.

This beautiful ski resort is located in one of the most beautiful areas around the world. Though the resort itself had been fading away for quite some time, Mr. Wirth is proud to say that the resort is now making a comeback. In recent news, the ski resort was purchased by KSL Capital Partners which has been able to act as an investors and a benefactor to the ski resort.

As a result of this new purchase, Andy Wirth has been able to put in over $70 million into renovating this resort. The money has specifically gone into remodeling the ski slopes as well as bringing the entirety of the resort up to date and modern for the visitors.  Learn more about Andy Wirth:

Despite the current drought, Andy Wirth and his team have been able to make this ski resort bigger than ever. Mr. Wirth and his team have merged together two of the top resorts in the Olympic Valley into one of the largest ski resort to visit.

With over 6,000 acres of land available, skiers are guaranteed to never get bored with the surroundings. Andy Wirth has the prediction that no harm will come to his company during this devastating drought. Read more: How Will the Drought Affect California Ski Resorts?

With the drought in mind, the KCRW radio station wanted to interview Andy Wirth for the purpose of having him speak on behalf of the individual business owners in the ski resort.

Though Andy Wirth states that many ski resorts have been faltering, Andy Wirth also states that it is not impossible to thrive during this drought.

As an example, Andy Wirth stated that he began making new investments into other industries. Andy Wirth hopes to use these new investments in order to use water in a more efficient and effective manner.

Nutrimost: So Good Others Steal It.

Nutrimost, a health and lifestyle program that has helped its customers lose up to forty pounds in forty days, is so amazing that its competition is stealing from them. The healthy living and weight loss program was recently the target of thefts by a New York company named Healthy Living. Healthy Living copied and used Nutrimost’s promotional videos and testimonials in an attempt to sell their “Can’t Lose Diet.” Nutrimost filed suit against the company with a cease and desist order and Healthy Living has since pulled the video and refused to answer questions regarding the copyright infringement and theft. Nutrimost’s principal, Dr. Ray Wisniewski, feels that the theft represents a loss of “goodwill and reputation” for a company that seeks to provide its clientele with the best possible experience.

 Weight loss company Nutrimost files lawsuit against rival Healthy Living for allegedly stealing promotional video
Nutrimost is not simply another “fad” diet or weight loss gimmick program, but rather a scientific approach to healthy living and weight maintenance. Nutrimost has developed and perfected the science of weight loss by creating and using NRF technology (Nutrimost resonant frequency). This technological breakthrough allows the body to communicate specific needs through monitors and galvanic skin response, thus allowing for the measurement of the individual’s physiochemical response.
By using NRF, Nutrimost is able to pinpoint their client’s needs and gain understanding of the causes of their weight gain and obesity. The NRF scans help assess the regulation of metabolism, detoxification, appetite, fat storage, hormonal balance and fat burning.
The program is the most effective way to maintain or lose weight and guarantee a healthy body. By combining scientific technology and nutrition know-how the Nutrimost program can determine each individual’s body’s specific strengths, weaknesses, physical responses, metabolic rates, and other pertinent factors in weight loss and healthy living. No other dietary system can offer the advancements, guarantees, or health benefits of Nutrimost.

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