It tastes just like Thanksgiving. It’s something that anyone would be proud to hear in their home no matter what time of year it is. But a recent story by the Daily Herald offered a new twist on the phrase. Because it wasn’t uttered at a high class restaurant or within a cozy kitchen while gathering with family. It was a pronouncement by a CEO who was taste testing his company’s own brand of Chunky Chicken and Turkey Recipe dog food.
Both the event and the conclusion might come as a shock to some people. But it all ties together into something quite logical, and even appealing, as one continues on within the story. The reason the CEO was so eager to take a taste was because there wasn’t anything in the dog food which one wouldn’t be happy to see on his own plate. The story went on to describe quite a few examples of dog food companies which were making a switch to healthier organic ingredients in order to make high quality items. But at the same time, it’s important to keep in mind that this is hardly a new event.
As with most trends, there’s a few companies which have been at it for quite some time. One of the most prominent examples is a high quality dog food brand called Beneful. Anyone who’s ever checked dog food rankings is probably familiar with Beneful simply for the fact that they’re continually rated as one of the best on the market. But those people are often unaware of exactly why that’s the case. And it turns out that it’s because they were one of the trend setters behind this use of higher quality all natural ingredients.
It’s easy to see for oneself though. On opening up a bag of Beneful one will see something that’s quite unusual in dog food. And that’s the fact that there’s easy to identify ingredients right there in the bag. It’s easy to know what’s on one’s own plate because he or she can simply look down at the meats and vegetables there. And in the same way one can tell what’s in Beneful by opening up a bag and seeing the chunks of delicious veggies and juicy meats on display.
The creation of a Wikipedia page is an adventure in marketing psychology. Even though the content focuses mainly on providing facts and information, the text on the page aids in building a brand. Both persons and businesses definitely do benefit from someone crafting an interesting approach to branding. Any person wishing to establish or rehabilitate impressions surely will find a great Wikipedia page to be enormously helpful.
The contributors to Wikipedia are not always altruistic in their motivations. Not everyone publishing content solely for the self-satisfaction of helping others enhance their knowledge. The truth is, a lot of contributors personally gain from having a well-written Wikipedia page produced for them.
There are a few items that must be effectively weaved into the content of the page in order for it to be effective. Similarly, there are things best left out of the page or else the content ends up running afoul of Wikipedia’s rules. Anything that violates the rules is likely to be flagged. Editors come in and make changes on flagged content, and the number of flags are tabulated. Accounts that violate the rules one too many times could be canceled. The loss of a Wikipedia page means all the positive benefits associated with one are gone, too.
Hiring Wiki writers from a writing service eliminates a number of troubles commonplace with struggling through content. Efficiency is definitely more achievable when a writing service is hired. Writers are not going to struggle and struggle with content, so unnecessary delays are not suffered. While it is best to wait for a well-written page as opposed to rushing to have a less-than-desirable one published in rushed fashion. A skilled writer is capable of producing solid content fairly quickly.
Professional Wikipedia writers also understand the necessary marketing psychology required to make informational content supportive of branding. Boring readers or throwing a lot of content on the page would not be helpful strategies. With experience, no guesswork is necessary to know what works on the page. Experience with writing for Wikipedia takes out all guesswork.
The service Get Your Wiki is home to a number of experienced writers and editors. The Get Your Wiki team has crafted quite a number of Wikipedia pages, and these pages are produced with an eye on branding the subject. The help of this service is enormously valuable.
Playing guessing games with how the content turns out is not a wise plan. Hiring a Wikipedia writing service is the far better strategy.
Pet food has come a long way in 50 years and is on the verge of yet another revolution. As human food changes as technology advances, pet food seems to follow in its footsteps shortly after new technology or standards are implemented. As freeze drying and factory canning became popular we then saw dog foods available on the market. As we realized what we put into our bodies matter, we realize what putting into our pets foods matters.
The newest craze in pet feeding is almost a step back into simpler times, less ingredients and more nutrients. Companies such as Beneful have created whole lines of food that proudly market quality meat and fresh veggies as the first ingredients in their recipes.
The Daily Herald published an article on the premium dog food phenomenon and described it as the eat-like-your-owner trend, predicting that as long as families care what is being put on the table and think of their pets as family that they will care what they feed their pet. To prove that his the food his company produces is of superior quality Richard Thompson, the president of Freshpet, ate a slice right off the line and compared it to Thanksgiving dinner.
Beneful wet foods are remarkably similar in appearance and taste to food that we would put on the table for our families, from stews and medleys to chopped favorites. The ingredients in Beneful are easily identifiable; whole peas, chopped carrots and chunks of meat with barley or rice and gravy are a far cry from the brown mash that was the standard in dog food for many years.
Gourmet pet food sales have climbed nearly 37 percent according to the Daily Herald, and premium foods sales increase a whopping 45 percent since 2009 lending much support to back up the notion that people care what their pooch eats. Richard Thompson put it best saying, “If your family is into health and wellness, and you treat your pet like family: bingo.”, and predicts that the trend of healthy, quality foods is here to stay.
The demand for premium dog food is continuing to rise. As human beings continue their movement toward being more health conscious, they are also slowly beginning to focus on their pets as well. Pet owners are no longer willing to settle for the status quo, and they are starting to expect that their dog and cat food will be every bit as healthy for their animal as their own food choices. The emphasis is now on dog food that is beneficial to the canine. The new focus has led to some innovative thinking. For example, the Colgate-Palmolive company produces food that will help a dog lose weight. Mars Petcare has a farm-to-table blend with their Nutro Farm’s Harvest Line, freeze dried in order to lock in the nutrients for the dog. The new dog food options are part of a new strategy for pet food companies. The emphasis Is now being placed on helping a dog get the best nutrition possible. This is called an “eat like your owner” strategy, and it would appear to be working. Sales of premium dog food have surged nearly fifty percent to a total share of $10.5 billion since the push began in 2009. One new innovation is that there is now even a market for older dogs. Purina has come out with a brand they call Bright Minds, which emphasizes more energy for a person’s older pooch. The recipe is made up of triglycerides, a fat that is easier for an older pet to metabolize. An associate with Freshpet said that the main reason for health food craze among dog owners would be in the fact that the animals are treated like family. The Freshpet official said that the brand will succeed with persistence simply for one reason: “If your family is into health and wellness,” he said, “and you treat your pet like family, well, bingo.” One of the leading brands in this market would be a dog food called Beneful, which was started in 2001. Beneful brand of dog food has produced we dog food, dry dog food, and dog treats. In 2006, Beneful dog food was already generating $300 million in sales and by 2012 the market for this brand had grown to $1.5 billion per year.